The following questions are an introduction to AP style.
1.) What exactly is AP Style?
A. AP style, which stands for Associated Press style, is considered the journalistic way of writing. AP writing style is used by reporters and journalists. . AP style is a formal way of writing, and is used in newspapers, by broadcasters, magazines and public relations firms. For more information on AP style and the importance of using it see the following web site: http://lcctorch.messageforums.net/topic31-the-basics-of-associated-press-style.html
2.) Why is it important to follow AP style?
A. As a PR - Practitioner it is important to follow AP style because it will allow the news releases that are prepared be easier used in important publications. AP style is the gold standard in the journalistic world, thus it is imperative to know and understand the uniqueness of AP style.
3.) How can knowing AP style help you as a PR practitioner?
A. As stated above, since AP style is the standard in the journalistic world, it is important to know the rules and regulations of AP style. AP style stickler, Arika Daniels talks of the AP style making the "reporters job easier"(http://socalprblog.com/wordpress/?p=787). Since PR depends on the media to get out honest and correct articles, it is important that PR practitioners use the same format as the media uses.
4.) How does knowing AP style make your own news releases and fact sheets more relevant?
A. As a PR practitioner we want to have our facts - that is the facts that we want the media to know - printed or shown. Thus by doing AP style we are ensuring that the information that is contained within the news releases will be the information that is presented to the media. By not using AP style, the media would have the opportunity to change the information that is within the news release.
5.) How would you react if you were given an AP style quiz during an interview at an agency?
A. I guess I would not be that surprised. In the economy that is present today, the competition for the very few jobs available is fierce. Those hiring in PR are looking for the best of the best, thus it is of the norm to know and understand how to use AP style thoroughly. Even Clubreporters.org stated how imperative it is to know AP style if one intends to "get a job in media or public relations".
-Amanda Sedlmeier
